Home | About us | SMS Services |  Digital Media | Voice Services | Google Adwords | Website Designing & SEO | Contact Us
 

Google Ad Words

  • Using Google AdWords for the first time will introduce you to some new terminology. Here are a few of the most commonly used AdWords terms:

  • Keyword: The keywords you choose are the terms or phrases you want to prompt your ad to appear. For example, if you deliver fresh flowers, you can use "fresh flower delivery" as a keyword in your AdWords campaign. When a Google user enters "fresh flower delivery" in a Google search, your ad could appear next to the search results.

  • Impression: The number of impressions is the number of times an ad is displayed on Google or the Google Network. Monitor your impressions to see how many people your ad is shown to.

  • Click through Rate (CTR) : Your click through rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100.
  • Cost-per-click (CPC)
    Under the cost-per-click (CPC) pricing model, AdWords charges you for each click your ads receive. You won't incur any costs if your ad is displayed and users don't click it. CPC bidding is the default for ads running on Google and the Search Network. Most advertisers also choose it for their campaigns that focus on getting a direct response from their audience, whether a sale, sign-up, or other action.

  • Maximum cost-per-click (maximum CPC)
    The highest amount that you are willing to pay for a click on your ad You can choose to set a maximum CPC for individual keywords or for all the keywords within an ad group.